I'm a traditionalist; I love vernacular culture. I'm into reciprocity and community: sharing foodways, music, and stories in a context that seems to be as old as human social relationships. We live in a world where we alienate ourselves further and further choosing "stuff" over people. In Buddhist words, we'd say that we feed our attachments over and over again in an effort to end our suffering.
I'm writing a paper for this conference that discusses the myth of the "Ancient Celtic Past" in Irish traditional music. Basically the paper argues that rooting contemporary Irish traditional music in a nebulous "Ancient Celtic Past" serves two purposes; 1) marketing and 2) a popular reclamation of traditional community values.
I'd argue that many people who buy into the "Ancient Celtic Past," complete with misguided New Age overtones, are identifying the very ancient ways of fulfilling basic human needs that vernacular Irish culture provides. Things like reciprocity, friendship, community beyond familial ties, and the music, dance, storytelling, and foodways that tend to create situations that nurture these expressions of human interconnectedness; these things feel viscerally ancient. And subsequently, people otherwise disconnected with community feel as though this interconnectedness is somehow undermined if it isn't historically linked to a timeless, picturesque past.
It's a bit of an oversimplification of my paper, because ultimately the ACP is also tied into the marketing of music and movies as well as popular misconceptions of history/the historical past.
But suffice it to say, that basic human needs are the same. People still need interconnectedness, and vernacular culture tends to nurture community as a vital expression of cultural unity.